FLORIO CREATES THE MARSALA GOURMET EXPERIENCE
Adding a further contemporary flair to the project is the modern new graphic design, the use of gold, copper, silver to highlight the force of the Lion, storied signature icon of the Florio brand.
The Florio Gourmet project will get showcased through various in-store days where elegant displays will present perfect marsala&food combinations. Complimentary articles for the consumer will include an explanatory leaflet and a gourmet slate aperitif tray, while an ideal gift tripack will contain the three different bottles.
It’s an idea that revolutionizes consumer habits as to marsala, a great classic among meditation and/or after dinner wines. So making this product the protagonist of original moments, all to invent and enjoy. Ergo it’s an experience authentic connoisseurs surely won’t want to miss.
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