FLORIO CREATES THE MARSALA GOURMET EXPERIENCE

Totally new combinations for true wine&food lovers
A new way to appreciate the art of cuisine, a gustatory and multisensory journey offering wine&food aficionados some unique emotions: that’s the Florio Marsala Gourmet project. Featuring an exquisite trio of wines – Terre Arse virgin marsala, the semi dry Targa, and the ultra new Oltre Cento Superior Marsala – it pivots on the idea of pairing the iconic Sicilian brand’s most eclectic marsalas with very particular flavors that are usually hard to find an accompaniment for.
Thanks to its distinctive characteristics, Florio marsala is one of the few products able to go well with certain foods, heightening the particular palatability of the same. This is true in the case of, for example: the intense salinity of botargo (roe) and anchovy; the soft nutty scents of avocado; and the sharp flavors and bouquets of aged and blue cheeses.

Adding a further contemporary flair to the project is the modern new graphic design, the use of gold, copper, silver to highlight the  force of the Lion, storied signature icon of the Florio brand.

The Florio Gourmet project will get showcased through various in-store days where elegant displays will present perfect marsala&food combinations. Complimentary articles for the consumer will include an explanatory leaflet and a gourmet slate aperitif tray, while an ideal gift tripack will contain the three different bottles.

It’s an idea that revolutionizes consumer habits as to marsala, a great classic among meditation and/or after dinner wines. So making this product the protagonist of original moments, all to invent and enjoy. Ergo it’s an experience authentic connoisseurs surely won’t want to miss. 

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