DISARONNO VELVET: AN AMAZING LAUNCH FOR DISARONNO’S INNOVATION OF THE YEAR 

The new Disaronno Velvet cream liqueur with the ever unmistakable Disaronno flavor is making a surprisingly huge hit. The initial, budgetless organic content on social media (Facebook and Instagram) sparked more than 350,000 viewings in a single day, for a result surpassing the +350% performance of the launch of the latest Disaronno Icon limited edition. Disaronno Velvet has clearly captured the imagination of consumers, who are thus showing just how much they appreciate the famous features of our product: intense aroma, remarkably smooth palate. To enjoy over ice. All for a creamy fresh experience that exalts the liqueur’s unique appeal.

viewings in a single day

%

better than the performance of the launch of the latest Disaronno Icon limited edition

Since late April, Disaronno Velvet has also gotten a lot of coverage both in the press and online. In the U.K. the launch in the general press as well as in the specialized press passed the 30+ million mark as to viewing opportunities, while in Holland it generated coverage to the tune of 4 million opportunities. As for the U.S.A., thanks to campaigns in leading and ultra popular national magazines, from Forbes to Trend Hunter, passing through spirits industry-specific mags such as Chilled and BMG, in addition to coverage on national television programs (for example, during the Global Morning Show), the current estimate for contacts is 200+ million.

In Italy, Belgium and other countries, the product launch activities are still in full gear. But we are already noting major interest on the part of journalists.

In the days ahead follow @disaronno_official, because influencers from a variety of nations will be serving as our brand ambassadors, sharing with us their favorite Disaronno Moment for savoring a Disaronno Velvet over ice, like Stefano De Martino (@stefanodemartino), Giorgia Gabriele (@jogiorgiajo), Emily Atack (@emilyatackofficial), Louise Thompson (@louise.thompson), Hugo Taylor (@hugotaylorlondon).

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