DISARONNO VELVET: AN AMAZING LAUNCH FOR DISARONNO’S INNOVATION OF THE YEAR
viewings in a single day
better than the performance of the launch of the latest Disaronno Icon limited edition
Since late April, Disaronno Velvet has also gotten a lot of coverage both in the press and online. In the U.K. the launch in the general press as well as in the specialized press passed the 30+ million mark as to viewing opportunities, while in Holland it generated coverage to the tune of 4 million opportunities. As for the U.S.A., thanks to campaigns in leading and ultra popular national magazines, from Forbes to Trend Hunter, passing through spirits industry-specific mags such as Chilled and BMG, in addition to coverage on national television programs (for example, during the Global Morning Show), the current estimate for contacts is 200+ million.
In Italy, Belgium and other countries, the product launch activities are still in full gear. But we are already noting major interest on the part of journalists.
In the days ahead follow @disaronno_official, because influencers from a variety of nations will be serving as our brand ambassadors, sharing with us their favorite Disaronno Moment for savoring a Disaronno Velvet over ice, like Stefano De Martino (@stefanodemartino), Giorgia Gabriele (@jogiorgiajo), Emily Atack (@emilyatackofficial), Louise Thompson (@louise.thompson), Hugo Taylor (@hugotaylorlondon).
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